Street artist designs new Perrier bottle

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Street artist designs new Perrier bottle

Octobre 25 2015
Times of Malta

After calling on the creativity of three international stars of the street art movement in 2014, Perrier turned to a single well-known artist: L’Atlas.

Master of the gaffer and of space, L’Atlas invents labyrinths with the barest of means at hand. For Perrier and the Inspired by Street Art limited edition, he has created a number of exclusive designs that beautify the cans and bottles by juxtaposing the notions of full and empty.

In fleshing out the project, he began with the logo, the L’Atlas blaze which, as in all his work, has to be deciphered amid a maze of geometric lines. He then wanted to bring into play the very essence of Perrier sparkling water: the bubbles.

Lastly, remembering earlier artwork for Perrier – the bubble, the tennis ball, the signature green and white – he worked to build on the tension and contrast between line and circle.

“The size of the labels and the surface of the cans are not a constraint but rather an opportunity to do something new,” said L’Atlas.

Somewhere between painting, photography and video, the half optical works of Jules Dedet Granel aka L’Atlas are though-provoking. The Parisian artist was born in 1978 and began graffing in the 1990s following his studies in art history, already enthralled by modern calligraphy.

Bridging the gap between Arab and Oriental calligraphic traditions, he studied with renowned artists in Egypt, Morocco and China adopting and combining the Kufic style (a style of Arab calligraphy developed in the town of Kufa in Iraq), the Latin alphabet and Chinese ideograms to which he added his own touch. L’Atlas has developed a personal pictorial style in which symbols cohabit with different currents in abstract and geometric art.

The 2015 limited edition Perrier Inspired by Street Art is available in Malta in 20cl glass, 33cl glass, 50cl PET and one-litre PET packages.

Perrier is imported, marketed and distributed by Farsons Beverage Imports Company (FBIC) Ltd, a member of the Farsons Group.

www.timesofmalta.com/article/street-artist-designs-new-perrier-bottle.589622

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